A successful end to the winter semester: a joint project by Česká spořitelna and students of the 3PR minor specialisation

We are delighted to announce the successful completion of the winter semester of the 9th year of our long-term project in collaboration with the Prague University of Economics and Business. This year we focused on the theme “Let’s help young people become more satisfied and engaged in their jobs.” The aim was to design a comprehensive solution for the long-term satisfaction and engagement of Generation Z employees through innovative, personalised approaches.

Key areas of the project:

• Designing continuous feedback collection:
  An online solution for collecting feedback that captures the wishes and needs of Generation Z and enables ČS to respond immediately to the mood in the company.
• A communication campaign based on the principles of behavioural psychology:
  The campaign informs Generation Z employees about the new solution and makes use of behavioural psychology principles.

“Generation Z is actually also our new young shadow Board, FMB, so we wanted to dig deeper into the ‘depths of the student soul’ and find out how we should communicate with our possible future colleagues,” says Adéla Dřevová from the Leaders & Culture team.

Taking part in the project were:

• 29 students
• 2 teachers: Ing. Jiří Hájek, Ph.D., and Ing. et Ing. Tomáš Zatloukal
• 4 colleagues from ČS: Kateřina Turková, Adéla Dřevová, Michaela Kopecká, Lukáš Macura
• 12 respondents from FHC 200+
• A further 200 respondents from the students’ questionnaire surveys
• 5 jury members: Veronika Němcová, Lenka Galbavá, Nina Stočková Laketić, Pavel Markvart, Adéla Dřevová

Outputs and winners:

We congratulate the winning team, who submitted an innovative proposal for collecting feedback. As one of the winning students put it: “It was a great opportunity to apply our knowledge in practice and contribute to real change.”

The outputs were immediately used as the basis for designing a pulse survey pilot, which launched on 16 January 2025.

“I’m glad that our course keeps developing every semester and that students come up with projects that bring real value. In the past, for example, they presented the George Junior concept, and their ideas were used in creating the app. Next semester we will be working on investing together with Lukáš Míka, and I’m looking forward to seeing what the students come up with. I greatly value the collaboration between Česká spořitelna and VŠE, which connects theory with practice. It gives students the chance to show that their ideas can have a real impact, and at the same time we can show them what great things we do at Spořka,” says Kateřina Turková, who is in charge of the collaboration.

Thanks:

We would like to thank all the jury members and everyone who took part in the project. Your effort and enthusiasm were key to the success of this year.

A teaser for the next round:

You can already look forward to the summer semester of the 9th year, whose theme will be investing with Lukáš Míka. We kick off in mid-February, so get ready for another inspiring journey full of challenges, learning and success!