A successful end to the summer semester: a joint project by Česká spořitelna and students of the 3PR minor specialisation, “Rozinvestujme Česko” (Let’s Get Czechia Investing)
The 2025 summer semester brought another highlight in what is now the 9th year of collaboration with Česká spořitelna. This time, students in the Project Management course took on the challenge “Rozinvestujme Česko” (Let’s Get Czechia Investing). Their goal was to find ways to increase the number of active investors in Czechia to 3 million by the end of 2025.
What did the students work on?
The students worked with real data from Spořka, drew on their own research and brainstorming, and came up with proposals for bringing investing closer to the wider public. They explored motivations, barriers and opportunities, and then tested their ideas using both qualitative and quantitative methods.
Who took part in the project?
- 33 VŠE students
- Teachers: Ing. Jiří Hájek, Ph.D., and Ing. et Ing. Tomáš Zatloukal
- On behalf of Česká spořitelna: Lukáš Míka, Lukáš Macura, Kateřina Turková
- Jury: Lukáš Míka, Pavlína Dejarnac, Zuzana Molnárová, Daniel Rampas, Ladislav Šlápota
We congratulate the winning team, who came up with well-thought-out ideas, from investing for children to concepts for first-time investments and Moneyback.
What made the difference, however, was their presentation. The students told it as a story, drew everyone in the room into the plot and placed them in concrete situations. In short, they paid attention to every detail, both in the content and in the delivery.
“It was a great opportunity to connect theory with practice, try working with real data and design a solution that could genuinely help Czechia move forward in investing,” said one of the winning students.
