Innovation Week: Everyone’s busy, the company’s stuck

Decisions where sales, operations and marketing meet
Zdeněk Polansky, CEO of GreenSocS

Sound familiar? Sales makes promises, operations can’t keep up and marketing is running at full speed. At first glance the numbers look fine. Yet the company isn’t moving forward.

As part of Innovation Week, we will welcome Zdeněk Polansky from GREENSocS, a digital agency specialising in social media. He will show where the real problem lies in situations like these and how to make decisions about it. Through real-life cases you will learn how to tell when sales is promising more than operations can deliver, what management needs to know about margin, capacity and the customer journey, and when it makes sense to invest more in marketing and when the offer or the process needs to change first.

When: Tuesday 3 November 2026, 10:00–11:30, VŠE
Where: Room SB 211
Language: Czech

The lecture is open to students and the general public. Just register in advance.